Flipp is the essential app for weekly shopping. Flipp takes all of the weekly circulars, flyers and coupons from your area and makes it easy to browse and save. The iOS and Android apps are used by 3 million weekly active users and is the preferred app for everyday shopping.
There are many of reasons to love grocery shopping: finding a great deal, picking up your favorite cereal from when you were a kid, it's great. For this project, we set out to address the things people didn't like while shopping and imagined what the ideal grocery trip would look like.
User Experience Design Interaction Design Usability Testing
We talked to a lot of different people about their frustrations while grocery shopping. We looked at what we can do to help people find parking or reduce the lineups, but those things didn't really fit into our mission, which is to help people save time and money on their weekly shopping.
One of the biggest in-store problems that people often have is finding something specific, particularly if they weren’t at their home store. This would leave them feeling frustrated, reluctant to ask an associate and they end up making detours around the store.
The core problem we focused on: I'm at the grocery store... where do I find _____?
Store Mode is the feature we built that allows users to locate the items within the aisles of the store. It leverages our existing Shopping List feature and seamlessly sorts their current list of items by aisle and allows them to search for items within the aisles.
This feature is loved by the people who use it. We've heard a lot of feedback on the app stores and through our app that they have used this to save time in the stores. After the first 3 months, we had over 10,000 stores in US and Canada available and consistently saw over 42,000 people use it weekly.